在世界有這樣一個企業，他不惜投入引進全球先進設備和高技術人才；在中國有這樣一個企業，他是國內唯一的廣汽日野配套輪胎品牌；在山東有這樣一個企業，他傳承著中華文化精華，以規范、高效、健康的營銷管理模式和優質的服務向社會輸送著大量的高質量、精技術輪胎產品。他就是山東銀寶輪胎集團。

       在2011年11月24日結束的第五屆亞洲埃森輪胎展上，我們很榮幸地采訪到了山東銀寶輪胎集團銷售總監張建生先生。在張總專業、細致、條理的談話中，我們深切的感受到這個企業濃厚的文化魅力。

 

      以下是我社記者與張總的采訪實錄：

      The following is the interview record of Mr Zhang with our reporters:

      張總：目前，山東銀寶輪胎集團已經形成全鋼載重子午線輪胎、全鋼輕卡輪胎、工程機械輪胎、特種輪胎等多個產品系列。銀寶輪胎的銷售網絡遍布全國，同時出口歐洲、美洲、澳洲、中東、東南亞等國家和地區。與此同時，銀寶輪胎還為中國重汽、陜汽、北汽福田等國內著名汽車廠配套，成為唯一為廣汽日野配套的國內輪胎品牌。在國內外市場，銀寶輪胎憑借可靠的質量、優異的性能，贏得良好的品牌美譽度，已經成為中國大部分地區的主導或者主流品牌。

       Now, Shandong Yinbao Tyre Group own a series of products including TBR,OTR and special tyres. Our sale network all over the country and exporting to Europe,Americans,Australia,the Middle East and Southeast Asia. At the same time, Yinbao mate for Sino, Shaanxi Auto heavy truck, Foton and become the only support for Guangqi Hino’s domestic tire brand. In domestic and international market,Yinbao tyre win a good brand reputation depond on the good quality and excellent performance, and Yinbao have become the leader or main stream brand in the most place of China.

       張總：最主要的有5點：首先，不斷加大技術投入，打造一流產品，這是集團發展的基礎。集團融合法國、意大利等國家和國內輪胎先進制造技術，并實施技術創新100余項，培育和形成具有自身特色的輪胎制造技術，為制造高品質產品提供了技術支撐。過硬的產品贏得了消費者和市場的肯定，這是集團健康發展的基礎。

       There are five main points: First, increasing investment in technology to create first-class product, which is the development foundation of group. Group integrate the advanced technology of France, Italy and other countries and domestic tire advanced manufacturing technology, and implement more than 100 technical innovation, nurturing and developing its own distinctive tire manufacturing technology. All of these provided technical support for manufacturing high quality products. Excellent products have won recognition of consumers and the market, which is the basis for the healthy development of the Group.

       其次，持續為客戶創造更大使用效益，建立有效的營銷工作機制。集團緊緊圍繞市場和客戶，建立規范、高效的營銷流程。整個銷售工作健康有序。

       Second, continuing to create greater efficiency for the customer, establish an effective marketing mechanism. Group closely around the market and customers, establish standardized and efficient marketing processes. Form healthy and orderly sales order.

       第三，實行“超越客戶期望”的服務理念，提供優質的服務。卓越的服務是產品價值的重要延伸，是品牌形象的重要體現。我們致力于為客戶提供優質的服務。

       Third, we implement service philosophy of "exceeding customer expectations" and provide first-class services. Excellent service is an important extension of product value, is an important manifestation of the brand image. We are committed to providing customers with quality service.

       第四，致力于人才的培養。人才是企業發展的重要力量。我們深知這一點，因此我們通過各種方式提升員工的素質。現在集團聚集了一批高質量的人才，他們推動了公司的發展。

       Fourth, Yinbao is always dedicated to employees' training. Talent is an important force in the development of enterprises. We know this, so we have a variety of ways to enhance the quality of the staff. Group now gathered a group of high-quality talent, which promoting the company's development.

       第五，    實行精細化管理。

       Fifth, the implementation of sophisticated management.

       張總：在采購管理上，均采購高質量和穩定性優越的原材輔料，同時，對購進的每批原材輔料，批批檢驗，不合格的不準入庫上線；在設備上，集團投巨資引進和裝備了德國、意大利等國家生產的關鍵輪胎制造和檢測設備；同時引進國內外技術人才，打造一支高素質技術團隊；此外，與“桂林橡膠工業研究院”、“北京橡膠工業研究設計院”、“青島大學”等多家科研機構合作，不斷研發新技術；在質量管理上，集團以宣貫ISO9001為總抓手，倡導“100-1”=0質量零缺陷、產品等于人品管理思想，全員、全面、全過程抓管理。特別是建立質量追溯制度，一旦發生質量問題，可準確追溯到原材料供應廠家以及主手、擠壓、成型等每一道工序上的相關責任人。總之，我們從各個方面把關，確保制造出高質量的輪胎產品。

       In the procurement management, we choose the raw materials with high quality and stability and check each goods and the defective goods are not allowed to enter the storehouse. On the device, Group has invested heavily in the introduction and equipment from Germany, Italy and other countries, the key to the production of tire manufacturing and testing equipment. At the same time introduces high level talent, to build a high-quality technical team. In addition, we have cooperatin with the "Guilin rubber Industry Research Institute", "Beijing rubber Industry research and Design Institute "," Qingdao University "and a number of research institutions, constantly developing new technologies. In quality management, the Group Publicizing ISO9001 as a general starting point, advocating" 100-1 "= 0 zero-defect quality, product is equal to character management thinking, strengthening management in the whole progress. Especially the establishment of quality traceability system in the event of quality problems, can be accurately traced back to raw material supplying manufacturers as well as the responsible person of main hand, extrusion, molding, etc. In short, we check all aspects to ensure producing high-quality tire products.

       張總：最主要原因是我們輪胎一流的質量取得了他們的信任。其中，廣汽日野為了確保重卡的正式投產，對全國40多個輪胎品牌進行篩選，最終選擇了我們銀寶和華南某知名輪胎品牌進行測試。經過日本技術人員嚴格測試，我們銀寶輪胎出色的高速行駛穩定性、優越的抗不規則磨損性、良好的散熱性能、優越的抗濕滑性能、優越的耐偏磨性能，整體表現更勝一籌。可以說，我們是質量取勝。

       The top quality comes first. For examle, to ensure the heavy truck putting into production on time, HINO brought out reapeated siftings among 40+ Chinese tire brands and finally confirmed YINBAO and another famous brand in South Area. But after severely testing by Janpan technical person, YINBAO tyres finally got the champion because of the high-speed stability, excellent anti-irregular tire wear, low heat generating, outstanding wet traction and advanced wearing resistance. All in all, high quality is the ensurance.

       張總：主要原因還是我們的產品質量過硬，產品耐磨、耐刺扎、省油、安全、維修費用低、翻新再用價值高等特性，贏得了用戶的好評，得到了社會的肯定。榮譽的獲得，是對我們的肯定。這對我們品牌的提升有非常積極的作用，對用戶也產生了積極的影響，產品美譽度也讓進一步提高。我們銀寶人一定會再接再厲，做出更好的產品。

       The main reason is that our tires got good customer feedback and society acknowledgment due to top tire quality, such as excellent abrasion resistance, anti-puncutring, low fuel consuming, safety, low maintain cost, high re-capping ability etc.

       張總：綜合來說，銀寶輪胎具有5大優越性能：首先，采用國內外先進技術設備，精選原材料和配方，安全；第二，高強度四層帶束層設計，胎體加重加強，鋼絲簾線加粗加密，行駛里程高，使用壽命長；第三，零度帶束層設計，省油、節能、環保；第四，維修費用低；最后，翻新再用價值高，一條頂2—3條用。

       Generally speaking, there are five advantages of YINBAO tyres:

       張總：品牌就是力量，我們將堅定不移地走品牌發展之路。我們將不斷開發具有高技術含量、高附加值的產品，加大品牌推廣力度，進一步擴大企業影響力，提升品牌知名度，以更高的產品質量服務于廣大用戶，以更好的品牌口碑贏得用戶，打造具有國際競爭力的民族輪胎品牌。

                                                 《Tyre Markets》 Reporter Saisai Liu