這是中國橡膠機械行業發展史上面臨需求下降沖擊，最為艱難的時期，然而雙星橡機卻取得不凡成績——
This is the history of the development of China 's rubber machinery industry faces declining demand shocks , the most difficult period , however, the double star rubber machinery has made ??extraordinary achievements——
《歐洲橡膠雜志》（ERJ）公布2012年度全球橡膠機械30強排行榜。雙星橡機公司名列第十一位。
《European Rubber Journal 》(ERJ) announced the 2012 annual global rubber machinery 30 rankings . Double Star Rubber Machinery Company ranked eleventh.
“雙星橡機”致力于為世界優秀輪胎、輸送帶生產商提供一流的設備和服務，正日益彰顯出世界級風范：雙星輪胎硫化機銷往國內外大市場；雙星大型輸送帶平板硫化機已打入我國輸送帶行業，諸如橡膠六廠、浙江三維等十大名企的前五家，并出口印度、斯里蘭卡、泰國、澳大利亞、俄羅斯、伊朗等國家和地區。
“Double Star Rubber Machinery ”is committed to provide first-class equipment and services for the world's outstanding tire , conveyor belt manufacturers, are increasingly showing the world-class demeanor: Double Star Tire vulcanizing machine sold to domestic and international markets ; double star large conveyor belt vulcanizing machine into the conveyor belt industry in China , five of the 10 famous enterprises such as Six Rubber Factory, Zhejiang Three-dimensional , and exported to India , Sri Lanka, Thailand , Australia, Russia , Iran , and other countries and regions.
從雙星集團的“一分子”，成長為世界級的“大塊頭”，面對市場需求萎縮的巨大壓力，雙星橡機是如何“突圍”的呢？
From the double star group“molecules”,grow into a world-class“big man”,faced the tremendous pressure of the shrinking market demand, double star rubber machinery is how to “break out”?
“‘創新是市場競爭永恒的主題，是雙星發展的靈魂和動力，是市場商戰克敵制勝的核武器。在市場競爭中，只有創新才能發展，只有創新才能前進’。正是我們按照雙星集團總的要求，不斷創新，才戰勝困難獲得發展”，站在高大的液壓雙模定型硫化機旁，雙星橡機公司總經理張志強，話語充滿激情……
“' Innovation is the eternal theme of the market competition, is the soul and power of the double star development, is the market commercial war nuclear weapons to defeat the enemy . In the market competition , only innovation can move forward.It is in accordance with the requirements of the Double Star Group ,constant innovation , to overcome the difficulties and access to development ", standing next to the tall hydraulic dual- curing Machine , Zhang Zhiqiang—the general manager of Double Star Rubber Machinery Company ,discourse passionate……
從跌倒處奮起
Rose Up From The Fall At
“雙星橡機”（青島雙星橡塑機械有限公司），隸屬于擁有輪胎、機械、鞋業、服裝、熱電、印刷包裝等23個產業的中國500強企業之一的雙星集團，是中國橡膠機械行業國家級高新技術骨干企業，擁有輪胎硫化機、輪胎成型機、輪胎檢測設備、輸送帶設備、通用設備綜合生產能力。
"Double Star Rubber Machinery” ( Qingdao Double Star Rubber & Plastic Machinery Co., Ltd. ) , Double Star Group, one of the top 500 enterprises in China belong to has 23 tires , machinery , footwear , clothing , thermoelectric , printing and packaging industry , China 's rubber machinery industry backbone of national high-tech enterprise , with tire vulcanizing machine , tire molding machine , tire testing equipment , conveyor belt equipment , general equipment integrated production capacity.
受歐美經濟危機以及國際橡膠原材料價格不穩等因素的影響,國內外輪胎制造企業紛紛減停產,橡機市場也面臨嚴重的沖擊。2011年8月份起,雙星橡機的有些客戶將硫化機的訂單暫停或延緩,導致生產任務的驟減。
Affected by the economic crisis in Europe and America and international rubber prices of raw materials and unstable factors , domestic and international tire manufacturing companies have less discontinued , rubber machinery market is also facing a serious impact . In 2011 August, some customers of the double star rubber machinery vulcanizing machine orders to suspend or delay , lead production tasks plummeted.
是“坐以待斃”，還是奮起“抗爭”？
" Sit still " or rise up “fight”?
“經濟放緩是市場經濟規律，思想上不要怕放緩，要用心研究分析市場，主動調整經營思路，調整產品結構，適應國內、國外兩個市場，讓兩個市場都活起來”，雙星集團總裁汪海及時做出了“雙星橡機要主動進行調整，適應市場變化”的決策部署。
" Sowing economy is the law of the market economy , ideologically don’t be afraid of the slowdown , carefully study the analysis of the market , take the initiative to adjust their thinking , the adjustment of product structure , to meet the domestic and foreign markets , let the two markets come active”, WangHai—the president of Double Star Group has made a timely decisions and arrangements " Double Star Rubber Machinery confidential initiative to adjust and adapt to market changes ."
“市場如戰場，競爭如戰爭”、“樹立敢拼的精神，增強敢贏的自信”， “敢為天下先，勇于爭一流”的雙星名牌“競爭文化”，使雙星橡機公司領導骨干認識到：面對困難，不能消極悲觀，只有應戰，只有加快創新，克服困難，才有出路，沒有別的選擇！
"The market is like battlefield , the competition such as war , " foster a Ganpin spirit, enhance dare to win confidence " , " first in the world , the courage of class struggle " Double Star brand name " competition culture ",double rubber machinery company leadership backbone realized that: the face of difficulties , not negative , only fight, only accelerate innovation , to overcome the difficulties , have a way out , no other choice!
針對于全鋼子午胎設備市場蕭條的現狀，雙星橡機公司將銷售重點迅速轉向半鋼胎設備、全鋼工程胎設備和輸送帶生產線。
Depression of the status quo in the all-steel radial tire equipment market , double star rubber machinery sales will be the focus quickly turned to semi - steel tire equipment , all-steel of engineering tire equipment and conveyor belt production line.
然而，前幾年，雙星橡機公司由于涉足平板硫化機行業較晚，技術落后，造成產品質量不穩定，市場上出現過質量事故，產品和企業的形象在市場上受到很大的影響。現在再生產平板硫化機，公司領導心有余悸。
However , a few years ago , the double star rubber machinery companies involved in the vulcanizing machine industry late , backward technology , resulting in unstable product quality , appear on the market over the quality of the accident , the products and the company's image in the market to be greatly affected . Now reproduction flat vulcanizing machine, company leaderships have a lingering fear.
雙星機械總公司領導因勢利導，靠上分析，協助雙星橡機公司加大技術創新力度，加快具有雙星特色高端產品研發，從外部邀請了行業專家為雙星平板硫化機產品把脈，從社會上聘請具有豐富經驗的高級工程師擔任技術帶頭人，引進了一大批先進檢測設備，提升質量檢驗水平，讓雙星橡機領導骨干逐步打消了畏難情緒，樹立信心，激發斗志。
Double Star Machinery Corporation, the leading light of the prevailing circumstances , rely on the analysis , assist in double star rubber machinery companies to strengthen technological innovation , speed up with double star features high-end product R&D, and invited industry experts from outside as double stars flat vulcanizing machine pulse, recruits from the community experienced senior engineers as a technology leader, in the introduction of a large number of advanced testing equipment , enhance the level of quality inspection , so that double star rubber machinery leadership backbone gradually dispel the fear of hardship , confidence , and stimulate their fighting spirit.
“跟著市場走，圍著市場轉，隨著市場變”，適應變化。雙星橡機公司積極搭建技術升級平臺，利用專家的技術實力，聯合開發新產品，并對產品進行完善，對標準進行升級，狠抓精細化制作，工廠一線利用獎下罰上質量管理法，促進全員抓質量，把產品做精做細，使雙星橡機產品適應市場要求。同時，雙星橡機公司借與專家交流的機會，帶動公司技術水平的提升，為搶奪高端市場提供了更大的技術支持，雙星智能自動化液壓雙模硫化機、雙星雙模輪胎定型硫化機、雙星大型輸送帶平板硫化機等產品，已經成功進駐國內一些知名品牌企業。
"Follow the market to go, turn around the market , along with the market changes", adapt to change. Double Star Rubber Machinery Companies build a technology upgrade platform , expert technical strength , joint development of new products and product perfect upgrade the standard , pay close attention to the refinement of production , factory quality management method penalty on the first-line use of prize , promote full grasp quality , meticulous precision, make double star rubber machinery products meet the market requirements. At the same time, double star rubber machinery company by an opportunity to communicate with experts , led the company 's technology level to provide greater technical support to snatch the high-end market , the double star intelligent automation hydraulic dual-mode vulcanizing machine , double star dual tire vulcanizer machine the double star large conveyor belt vulcanizing machine and other products , some well-known domestic brand enterprises have successfully entered.
“長志氣、爭口氣、勇創新、造精品、創佳績”。通過圍繞市場需求調思路、調產品、調市場，從引進、消化、創新到自主研發，雙星橡機提高了產品核心競爭力，調活了市場，找到發展的空間。創新讓企業插上騰飛的翅膀。
" Long ambition, vindication, brave innovation, build quality, making fine success”. Through adjusting train of thought around the market demand, adjust product, market, from the introduction, digestion and innovation to the independent research and development , double star rubber machinery to improve the core competitiveness of products , the tune live a market , to find space for development . Innovation wings enterprises.
雙星橡機，真正從跌倒處奮起！
Double Star Rubber Machinery, real rises up from the fall at!
從市場中崛起
Rise from the market
我國橡膠機械產業經過十多年的高速發展，產能迅速膨脹。眾多廠家紛紛搶奪有限的訂單，導致市場競爭激烈。面對嚴峻的市場形勢，雙星橡機公司領導深刻認識到，要想實現企業持續穩步發展，必須抓好市場，讓經營龍頭昂起來。
Rubber machinery industry in China after more than a decade of rapid development , the rapid expansion of production capacity. Many manufacturers have to snatch a limited orders , resulting in a highly competitive market . The face of tough market conditions , the binary rubber machinery company leadership profound understanding that in order to achieve the sustained and steady development of enterprises , must do a good job market , with business leader Aung.
發揮“三名”優勢，進軍高端市場。為提高雙星輸送帶生產線市場影響力，雙星橡機公司發揮雙星集團總裁汪海的名人效應和雙星名牌優勢、雙星集團名企優勢，成功進入了我國輸送帶10大名牌企業中的5家企業，使雙星輸送帶設備在行業的影響力和品牌效應進一步提升，不僅具備了與國內同行業強企一爭高低的實力，而且在與國際名牌德國一橡機制造企業的競爭中取得了勝利，從其手中搶到了價值不菲的輸送帶訂單。
Play to the advantage of the "three" to enter the high-end market . In order to improve the market influence of double star conveyor belt production line , double star rubber machinery companies play the celebrity and Double star brand-name advantage , the advantage of the Double Star Group name enterprises of Wang Hai — the president of Double Star Group , successfully entered the five companies of the conveyor belt 10 brand-name enterprises , double star conveyor belt equipment in the industry 's influence and brand to further enhance , not only has the level of a dispute with the domestic industry thriving enterprise strength , victory and in competition with international brands the German rubber machinery manufacturing enterprises , from its hands to grab valuable belt orders.
開展經營競賽，坐商變行商。機械產品銷售不同于其它產品的銷售，不能等客戶上門。為調動市場經營人員的積極性，雙星橡機公司按照汪海總裁“生產經營的難點就是崗位競賽的重點”的理論要求，在經營人員之間開展了“搶市場奪訂單競賽”、 “新產品推廣競賽”等競賽，讓大家比訂貨、比回款、比利潤，并專門建立了銷售競賽龍虎榜，增加了業務員的壓力感，激發了爭市場、搶訂單、強服務的熱情和干勁，大家積極宣傳輪胎定型硫化機、輪胎成型機和大型輸送帶平板硫化機組三大主打產品。一業務員轉變銷售思路，深入國內排名最領先的輸送帶廠，歷時7個月，取得了兩條價值不菲的平板硫化機生產線訂單。
Doing business contest , tradesmen change chapmen. Unlike the sales of other products , can not wait for customers to come in machinery sales. To mobilize the enthusiasm of the market operators , double star rubber machinery company according to the president Wang Hai, " production and operation difficulties is the post race focus " theory, the operating personnel between the " grab the market wins order competition ", " new product promotion contest" contest, let everyone than ordering, than the back section, than profits , and specifically to establish the sales contest Billboard , increasing the sense of the clerk of the pressure to stimulate the indisputable market , grab orders , strong enthusiasm and energy services actively publicize the tire curing press , tire building machine and large conveyor belt vulcanizing units three flagship products. A salesman shift sales ideas , in-depth national ranking leading conveyor belt factory , which lasted seven months , achieved two valuable vulcanizing machine production line orders.
敢賣、會賣、用心賣，
Dare to sell , sell , sell hard , sell by selling stand-alone device to sell technology and services . In recent years , the double star rubber machinery company with a group of experts of the same industries and enterprises , scientific research institutes , universities, technology consulting company established a good relationship of cooperation , double star rubber machinery operations staff to understand the industry's most cutting - edge technology and expertise enhance improve products and guiding customers, customer service , selling technology , selling services , to sell the equipment’ ability.
雙星橡機公司邀請行業專家、大學教授、輪胎企業總工，召開液壓硫化機座談會，將雙星液壓硫化機產品成功推向市場。
Double star rubber machinery companies invited industry experts , university professors , Chief Engineer of tire companies , held a forum on hydraulic curing , the double star hydraulic vulcanizing machine products to market successfully.
雙星橡機營銷團隊不僅能獨立為客戶解決技術問題，而且依據市場需求，為公司新產品研發及時提建議。他們通過市場調研，了解到工程子午胎銷售轉好，便及時建議公司做了全鋼工程子午胎硫化機技術儲備，由于市場與技術結合得好， 2012年，一季度成功取得了工程子午胎硫化機大額訂單，彌補了載重胎硫化機訂單的不足；1-7月份，輸送帶生產線實現訂單近億元。
Double star rubber machinery marketing team not only can independently solve technical problems for customers , but also give advice timely for the company 's new product development according to the market demand. Through market research , they learned OTR sales turn for the better , and they suggested that the company in a timely manner to all-steel OTR tire vulcanizing machine technical reserves , the market and technology combined well , in 2012 , the first quarter successfully obtained the OTR tire vulcanization the machine large orders, to make up for the lack of truck tire vulcanizing machine orders ; 1-7 months, the conveyor belt production line orders for nearly 100 million yuan.
實施國際、國內市場“兩條腿走路“。在開拓國際市場過程中，雙星橡機公司營銷團隊針對一些國家技術基礎薄弱的現狀，與技術咨詢公司聯合，推行了“技術+裝備”的銷售模式，大膽承接國外輪胎、輸送帶項目整體大包工程，幫助客戶最終生產出合格的產品，改變了雙星橡機過去只賣單機設備的低端路子，樹立了良好的國際市場形象。雙星橡機產品已遠銷歐洲、東南亞、美洲、非洲、中東等地區。
Implementation of international and domestic markets , " walking on two legs”. In opening up the international market , the double star rubber machinery companies marketing team for the status quo of some countries, weak technological base , combined with the technology consulting firm , the implementation of the " technical + equipment" sales model , daring to undertake foreign tire , conveyor belt project as a whole package engineering , to help customers ultimately produce qualified products , changing the double star rubber machinery in the past only sell low-end stand - alone device path , and establish a good image of the international market. Double star rubber machinery products have been exported to Europe , Southeast Asia , the Americas , Africa , the Middle East and other regions .
從連續突破市場逆勢，到業績增長持續提速，雙星橡機塑造了“無所畏懼、堅定信念、勇于攀登、敢于超越”的精氣神，實現了“強筋健骨、內生增長”的歷史跨越。
Market contrarian continuous breakthrough , reports growth speed , Double Star Rubber Machinery to shape a " be fearless, firm faith, courage to climb, the courage to go beyond " Manner , to achieve" strong gluten bone , endogenous growth " historical leap.
展望“雙星橡機目標”：雙星橡機將不斷開拓創新，力爭2015年成為世界一流的橡膠機械綜合服務商！
Prospect of “Double Star Rubber Machinery Target”: double star rubber machinery will continue to innovation , and strive to become a world-class integrated service provider of rubber machinery in 2015 !
雙星橡機，底氣十足！
Double star rubber machinery, full confidence!
（王開良）
樂瑞固受邀參加第十
徐文英：中國輪胎企
“穩”對市場壓力
本廠誠招實心輪胎代